Joaquin Oroño Bugnon
Joaquin Oroño Bugnon
AI · Data · Intelligence

Joaquin Oroño Bugnon

Freelance AI / Data Architect

15+ years delivering end-to-end data architecture, leading multiple projects and multinational, multidisciplinary teams.

About

Freelance AI & Data Architect with 15+ years bridging business needs and end-to-end data platform delivery for large corporations and digital businesses, leading multiple parallel projects and multinational, multidisciplinary teams toward a common goal. From my technical roots at Oracle and SDG Group to founding my own practical knowledge lab: Mind. Over the last two years I've focused on what truly delivers impact: deploying practical, monetizable AI inside organizations.

As an independent, project-based partner I combine a solid technical background with a holistic, strategic view of the organization: scalable, AI-ready data architectures on serverless, cloud-native platforms, with a focus on governance, data democratization and agile delivery — so the business clearly sees the value.

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At a glance

20+
Clients
60+
Projects
15+
Years in data
20+
Teams led
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Tech Stack

Cloud & Infrastructure

Google CloudMicrosoft AzureTerraformGitHub

Data Platforms & Warehousing

BigQuerySnowflakeDatabricksPostgreSQLClouderaOracleImpalaSAP BW/HANA

Ingestion · Transformation · Orchestration

dbtFivetranAirbyteTalend StitchAirflow / ComposerDataformJedox

Streaming & Big Data

Confluent KafkaApache FlinkPub/SubHadoopHortonworksHBase / Phoenix

AI / ML / LLM

Anthropic ClaudeModel Context Protocol (MCP)MLOpsPythonMachine Learning

BI & Governance

Power BIQlikTableauLookerCollibra
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Experience

Interim Head of Data — Meeting Doctors

Dec 2025 – Present

Leading the data area and modernizing the stack to enable AI monetization and deployment across the organization (digital health / medical-process digitalization).

Founder & Product Manager — Mind One & Qontexta.ai

2025 – Present

End-to-end leadership of both AI & data products — from vision and product definition to development, launch and ongoing evolution.

Founder & Senior Data Engineer / Architect — Mind

2013 – Present

Mind is my own practical knowledge lab — my base for staying at the cutting edge, testing the newest solutions on the market and turning them into real ways to bring AI into organizations. 12+ years leading end-to-end data transformations across travel, banking, retail, hospitality and industry; lately, AI-ready architectures and real LLM adoption.

Data & Analytics Engineer / Architect — SDG Consulting

2011 – 2012

Defined data architectures from scratch in complex, multi-technology enterprise environments; contributed to solution design and project sales.

Senior Data / BI Consultant — Oracle Corp. Spain

2005 – 2010

Grew from intern to Senior Consultant on data engineering, data warehouse modelling and ETL development — the technical foundation of my career.

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Selected Projects

Mahou San Miguel

FMCG
2011/2012
Data/BI Solution Architect

End-to-end Corporate Balanced Scorecard with 300+ KPIs across ~20 dashboards (OBIEE, SQL Server, Essbase). Reported to CIO & CFO.

From manual Excel to centralized, automated performance management.

Fergus Hotels

Hospitality
2026
AI Deployment Lead

Company-wide AI deployment, piloting Claude across sales, finance and operations.

AI live in core areas, with AI-assisted decisions in everyday work.

Japan Tobacco International

FMCG
2013/2015
Data & Analytics Solution Architect

Global OBIEE BI rollout (TME) to 6,500+ users across Europe, US & SE Asia.

Corporate BI standardized across 3 continents, replacing legacy tools.

Brico Depôt Iberia

Retail (Kingfisher)
2020/2021
Data Solution Architect

Serverless big-data on GCP + Power BI; ML over SAP HANA, Magento & SQL.

Forecasting, segmentation & optimized inventory in production.

Schneider Electric

Finance, France
2022/2023
Global Finance Data Architect

Collibra governance across ~60 systems (17 SAP ERP + Central Finance).

Unified, automated P&L adopted org-wide.

JumboDiset

Industrial
2023/2024
Data & AI Architect

End-to-end DWH & BI from scratch: PostgreSQL, Jedox, dbt, Power BI.

First centralized analytics foundation.
More projects — Mind / Freelance
  • Jumbogroup · Industrial · 2026 — AI pilot in finance & sales combining Power BI + Claude + AI self-service. Result: finance & sales teams autonomous, far less manual reporting.
  • Marugal · Hospitality · 2025/2026 — Cloud DWH on BigQuery with end-to-end architecture across multiple sources; BI on Qlik. Result: scalable, governed analytics aligned with cloud migration.
  • Hoteles Silken · Hospitality · 2024/2025 — AI data stack from scratch on GCP; assistant with Claude + MCP over BigQuery for real-time pricing, auto-applied to the channel manager; MLOps for demand forecasting. Result: pricing applied in real time; data democratized via conversational AI.
  • Grupo Cursach · Leisure · 2025 — Financial data lake on GCP; AI agent (Claude + MCP) for conversational treasury analysis. Result: treasury analyzed in natural language; Excel reports generated automatically.
  • Banque Misr Digital · Banking · 2021 — Real-time banking platform on Cloudera with Kafka + Flink, Impala DWH and HBase/Phoenix. Result: real-time banking operations & analytics over 25 unified sources.
  • Travel Intelligence Engine · Travel · 2019/2020 — Real-time ML recommendation platform on GCP, deployed across World2Meet, Abreu, TUI & Yalago. Result: measurable conversion uplift, sub-second serving.
  • World2Meet · Travel · 2018/2019 — Snowflake on Azure + dbt + Fivetran; SAP P&L automation. Result: real-time financial insight, far less manual work.
  • Hotelbeds · Travel · 2015/2017 — Hortonworks Big Data platform integrating SAP, Oracle & operational systems, with QlikView as transversal BI. Result: consolidated end-to-end view of operations & finance.
  • Fergus Hotels · Hospitality · 2015/2025 — Earlier engagement: serverless GCP + Airflow/Composer MLOps for demand & pricing.
Early career — Oracle & SDG
  • Oracle — Caixa Penedés (Banking) — Commercial DWH with a snowflake model for client-margin analysis (Oracle Warehouse Builder + Business Objects), later integrated into the bank's core.
  • Oracle — Polaris World (Real Estate) — Financial consolidation & reporting DWH (Oracle DB + BI Publisher).
  • Oracle — Department of Education (Government) — Oracle BI with custom PL/SQL-in-Java role-based security.
  • SDG — Softonic (eCommerce) — First Big Data platform from scratch (Microsoft + Qlik + Pentaho).
  • SDG — Abertis (Utilities) — Corporate DWH (Oracle + ODI) with geospatial modelling.
  • SDG — LetsBonus.com (eCommerce) — Corporate DWH in Big Data; led a team of 4.
  • SDG — Mitsubishi Electric (FMCG) — Financial DWH on SAP BW + Business Objects.
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Skills

AI & Machine Learning

  • AI Solution Architecture
  • MLOps & Model Lifecycle
  • LLM Integration & Deployment
  • Real-time AI Systems
  • AI Strategy & Implementation

Data & Analytics

  • Data Architecture & Engineering
  • Modern Data Stack
  • Data Modelling (Kimball / Dimensional)
  • Data Strategy & Governance
  • Event-Driven Architectures

Leadership & Product

  • Data Leadership
  • Managing multiple parallel projects to a goal
  • Leading multinational, multidisciplinary teams
  • AI/Data Product Management
  • Stakeholder Management

Business

  • AI Business Value & Monetization
  • Digital Transformation Leadership
  • Multi-industry Domain Expertise
  • Innovation & Problem-solving
  • Agile & Analytical Approach
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Education & Certifications

2001–2005Engineer in Computer Science (Business Management) · Universidad de Castilla-La Mancha
2014Project Management Professional (PMP) · PMI
2020Professional Scrum Master · Scrum.org
2021Cloud Digital Leader · Google